Vietnamese film is a fairly small market due to the massive numbers of American films that are imported into the country.  Most of the ones that are made are never actually viewed by an audience, but are made solely for the purpose of winning awards. These films are more often than not are state funded and never see the light of day. Vietnamese films often do not do as well as other films in film festivals due to lack of creativity or artistic qualities. One of the possible solutions would be to get younger directors into film making, the only existing barrier, as usual, is funding.